The period of time covered by the “il cane a sei zampe” (the six-legged dog) exhibition allows visitors to relive the most important moments in the history of ENI. The exhibition is divided into four parts based on the original brand dating from 1952 and the three subsequent brand restyling initiatives that took place in 1972, 1998 and 2009. It features photos, films, original documents and cartoons from the ENI historical archive as well as many items of memorabilia on loan from private collections. Based on original documentation, a special section of the exhibition is given over to the history of the competition to design the company and product brand logo, won by the sculptor Luigi Broggini with his six-legged dog design. The pictures in the first section of the exhibition show a largely rural Italy “welcoming” the first derricks and the first pieces of methane transport infrastructure as strange and surreal guests. These images provide insight not only into the history of ENI, but also have much to say about the history of Italy in general during the recovery and boom years. As we come to the sixties, there are photos of the many foreign countries in which ENI searches for and produces hydrocarbons. These include photos of Egypt, Tunisia, Iran and all the other countries in which our geologists, geophysicists and drilling technicians have worked side by side with local technicians in the spirit of collaboration that has always been associated with ENI. What links the present with the past, what makes today’s choices the natural continuation of those made in the past, is one of the keystones of this exhibition. “Yesterday” is not just a happy memory but also a collection of values that ENI has adhered to since the beginning. In the first part of the exhibition, in the period from 1953-1972, all the elements that ENI will develop over the following decades are already present: the spirit of international collaboration, the investment in research and the passion for challenges and innovation. The exhibition also offers a collection of audiovisual displays and objects that document the relevant historical period as well as showing how the company made use of its brand. This is most evident in the household objects (pots, crockery and glasses from the employee villages), “stamped” with the company logo. Then there is the merchandise (cigarette lighters, pocket radios, pens and ties) and the branding of work equipment (diving cylinders, work uniforms and machinery). One corner of the exhibition is dedicated to a selection of historical images and documents concerning ENI activities in Venice. The final part of the exhibition is dedicated to the present, with the work of the talented young artists responsible for the new season of ENI advertising. Even the exhibition poster and graphics were designed by a young artist, Agostino Iacurci, who is also responsible for the latest incarnation of the company logo. These deep roots nourish an international company with a presence in 77 countries, a company that uses its past as a point of reference for its identity and culture.